
What is the right price for real estate?
Determining the Right Price for a property involves combining field expertise, proven valuation methods, and precise research via reference platforms and advanced technological tools, while integrating the contribution of behavioral neuroscience applied to real estate.

"The behavior of the potential buyer is a major factor in determining the right price..."
The Fair Sale Price corresponds to the most realistic estimate of the amount that an informed purchaser would be willing to pay, on the date of the transaction based on a sale envisaged under normal market conditions, which are as follows:
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The free will of both parties, seller and buyer
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A reasonable period of time granted for the sale of the property
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Usual conditions of sale , without reservation
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A fair negotiation , without pressure or unfair advantage
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A purchase offer made with full knowledge, including mandatory property diagnostics
Our investigations to determine the Fair Price are based on:
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The site visit & The feeling of the trend of the real estate barometer of the sector
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Identifying relevant points of comparison
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The operation of specialized platforms integrating artificial intelligence (AI)




The expert approach
The market value or the sale price are determined according to the following valuation methods, with their variants and adaptations:

Evaluation by comparison
A universal and versatile approach based on market research and comparison terms
1
2
Evaluation by the hedonic method
A refined variant of the comparative evaluation highlighting specific type advantages (view of lake, sea, mountain, etc.) or atypical ones
5
DCF evaluation: Discounted Cash Flow
Suitable for construction leases
3
Soil and construction assessment
Suitable for buildings on building plots
4
Capitalization valuation of rental income
Suitable for so-called investment properties
8
Valuation by depreciated replacement cost
Little-used complementary approach suitable for purpose-built buildings and public buildings
7
Assessment based on land charge
Suitable for building plots
6
Evaluation known as the Developer/Developer Assessment
Suitable for building plots
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